Services / Book Marketing & Promotion

Blog Writing

Ongoing posts for your own author site, written to a calendar, in your voice.

For an author who wants a blog readers actually return to but doesn't want to become a part-time content writer — a running arrangement, not a one-off, briefed once and delivered on a schedule you set.

What's included

  • 01A topic list built around your book, audience, and launch calendar
  • 02Posts drafted in your voice, one revision round each
  • 03Delivered ready to publish, formatted for your site
  • 04A running cadence — weekly, biweekly, or monthly — not a single batch

Where this fits

Most of this works best once a book exists, or has a firm release date — it's scoped around an actual launch, not a hypothetical one. If you're still drafting, start with the author guide on the homepage.

Ownership & confidentiality

  • You keep 100% of copyright and royalties on everything delivered.
  • An NDA is signed before any of your material is shared, including on the intro call.

Get a scoped quote

This service is scoped per project rather than by a formula — tell us what you're making and we'll come back with a real number.

Ask about blog writing

Give the right readers a reason to pay attention.

Good blog writing starts with the decisions behind the deliverable. Here is what to consider, what to prepare, and how to make your reviews more useful.

The details make
the difference.
01

Make the audience specific

“Everyone” is difficult to write a useful message for. Identify a reader’s interests, questions, or needs, then explain why this book belongs in their world. The most useful campaign brief starts with that connection rather than a list of channels.

02

Build a consistent destination

A reader who discovers your book should be able to understand it quickly. Align the book description, author introduction, artwork, and next step. A clear landing page or author website can bring these pieces together in one place.

03

Learn from real responses

Choose measurements that match the activity: visits, sign-ups, replies, reader engagement, or attributable sales. Review what people respond to and adjust the plan. Outreach creates opportunities; coverage, reviews, rankings, and sales cannot be promised.

Come with an ambition.
Leave with a clearer direction.

Bring your current material, intended audience, a few useful references, and any deadline that matters. We can then discuss the work below and confirm what belongs in your individual scope.

  • A topic list built around your book, audience, and launch calendar
  • Posts drafted in your voice, one revision round each
  • Delivered ready to publish, formatted for your site
  • A running cadence — weekly, biweekly, or monthly — not a single batch
Discuss blog writing ↗

How this gets scoped

The same four steps behind every standalone service on this page — the specifics change, the shape doesn't.

Step 01

Brief

A short intake before anything is quoted — audience, angle, length, deadline. In writing, so nothing depends on what someone remembers from a call.

Step 02

Scope & quote

A real number for your specific project, not a rate card guess. You approve the scope before any drafting starts.

Step 03

The work itself

Drafted, designed, or sent against that agreed brief — delivered in workable pieces where the format allows, not one drop at the end.

Step 04

Revision & delivery

A structured revision round, then delivery in the format you'll actually use — not a Google Doc you have to reformat yourself.

Have a question before you go?

Whatever brought you to this page — a book, a quote, or a question about a service — send it here and a real person reads it within one business day.

CallPlan my book